Skills & Competencies for Digital Marketing Analyst III

Digital Marketing Analyst III job profile

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JOB SUMMARY for Digital Marketing Analyst III

Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence.

JOB RESPONSIBILITIES for Digital Marketing Analyst III

Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and mobile marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance.

Digital Marketing Analyst III SALARY RANGE

BASE 50%
$97,437
TOTAL 50%
$102,751
Job Level
P03
Job Code
SM15000460
Education/Degree
Bachelor's Degree
Reports To
Manager

Digital Marketing Analyst III Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Digital Marketing Analyst III skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 general skills or competencies (Job family competencies) for Digital Marketing Analyst III

1 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Explains the basic concepts and terminologies in AB testing.
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Level 2 Behaviors
(Light Experience)
Conducts A/B testing to understand the need for new content that helps drive conversion.
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Level 3 Behaviors
(Moderate Experience)
Implements A/B testing tools and platforms used to facilitate the marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and interprets actionable insights from raw data through A/B testing and customer journey experiments.
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Level 5 Behaviors
(Mastery)
Develops strategies, plans and policies for AB testing to overcome challenges.
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2 Job Family Competencies – Digital Analytics
Proficiency Level -3
Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Documents the pros and cons of using digital analytics software.
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Level 2 Behaviors
(Light Experience)
Generates digital analytic reports on the effectiveness and popularity of web experiences.
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Level 3 Behaviors
(Moderate Experience)
Performs digital analytics across multiple touchpoints to identify opportunities for personalization.
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Level 4 Behaviors
(Extensive Experience)
Leads the execution of digital analytics strategies to enhance our organization's marketing efforts.
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Level 5 Behaviors
(Mastery)
Generates innovative plans based on analytics results to enhance our customers' online experience.
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3 Digital Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst III
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst III
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Digital Marketing Analyst III

1 Core Competencies – Key Performance Indicators (KPI)
Proficiency Level -4
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and purposes of Key Performance Indicators (KPI).
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Level 2 Behaviors
(Light Experience)
Gathers internal and external benchmarks for KPI development.
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Level 3 Behaviors
(Moderate Experience)
Defines KPIs in terms of Specific, Measurable, Achievable, Realistic, and Timely (SMART) goal criteria.
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Level 4 Behaviors
(Extensive Experience)
Develops and delivers training programs on KPI practices to employees and managers.
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Level 5 Behaviors
(Mastery)
Establishes organizational Key Performance Indicators (KPI) frameworks and management processes.
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2 Core Competencies – Digital Literacy
Proficiency Level -3
Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Lists the importance and role of digital literacy to an employee's performance at work.
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Level 2 Behaviors
(Light Experience)
Researches relevant digital information required for a specific task or project using the internet.
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Level 3 Behaviors
(Moderate Experience)
Uses office productivity software such as word processors, graphics software, and spreadsheets.
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Level 4 Behaviors
(Extensive Experience)
Provides technical training/seminars to cultivate employees' occupational digital literacy skills.
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Level 5 Behaviors
(Mastery)
Sponsors and invests in new equipment and tools to solve our work and digital technology challenges.
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3 Digital Marketing Analyst III - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Digital Marketing Analyst III
Proficiency Level - 4
5 Competency for - Digital Marketing Analyst III
Proficiency Level - 5

Summary of Digital Marketing Analyst III skills and competencies

There are 0 hard skills for Digital Marketing Analyst III.
8 general skills for Digital Marketing Analyst III, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst III, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst III, he or she needs to be skilled in Key Performance Indicators (KPI), be skilled in Digital Literacy, and be skilled in Innovation.

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